Our Impact

$1 Billion Dollars Raised

ViTreo has worked with organizations across a variety of industries to achieve their fundraising goals. From large scale capital campaigns to securing major gifts, we've supported growth that enables our clients to reach their full potential.

300 Client Partnerships

Our team has worked with a diversity of clients around the globe. Our focus on the areas of culture, health and wellness, human services, and education informs a wealth of knowledge in these sectors, and an extensive portfolio of over 300 client partnerships.

350 Years of Experience

Refining their skills and expertise in the non-profit sector, our team specializes in a variety of essential leadership and fundraising services. This combined experience enables our new and existing partners to draw upon centuries of expertise.

Meet Our Team

Current & Recent Clients

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Case Studies

Calgary Public Library

RESOLVE Campaign

Lakeland College

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Fundraising Campaign

Calgary Public Library

ViTreo has worked with the Calgary Public Library (CPL) at four critical points during their current campaign for the new Calgary Central Library. We initially developed the campaign's comprehensive Case for Support. We then reviewed and provided a recommendations report on the naming plan for the campaign including the naming valuations for all CPL branches. Additionally, we provided CPL with comprehensive research profiles on the top 20 prospective donors to the campaign. Most recently, we provided coaching and fund development mentoring to both the Foundation and Library boards in their role as fundraising volunteers for the campaign.

SERVICES PREFORMED:

Naming Plan
Naming Valuations for all library branches
Top 20 Prospective Donor List
Fund Development Mentorship
Development of the comprehensive case

ENGAGEMENT: 2014 - 2016

Testimonial

In 2012, we began the largest fundraising campaign for a public library in Canadian history. Add In sought to redefine the role of a library in our rapidly-changing society, and ViTreo’s assistance with our comprehensive case for support and prospect research contributed to the success of the campaign and, ultimately, positioning the Library Foundation as a charity of choice in our city.

ViTreo’s review and recommendations for naming policies and policy work was comprehensive and valuable. This framework gave both our Board and the Board of the Calgary Public Library confidence that we had done our due diligence and were aligned with other charitable organizations and libraries in North America.

ViTreo supported our organization during a period of immense growth and change, and helped our staff build a more sophisticated and proficient organization.

- Tracy Johnson, CEO, Calgary Public Library Foundation

RESOLVE Campaign

Every Calgarian deserves a place to call home. RESOLVE is a unique partnership of nine established, experienced and respected Calgary social service agencies that have come together with government to accomplish a single goal: raise $120 million and build affordable rental housing for 3,000 vulnerable and homeless Calgarians.

SERVICES PREFORMED:

Initial feasibility study
Stakeholder engagement
Collaborative campaign structure
Stewardship plan and audit
Team recruitment and development
Strategic counsel
Prospect research services
Counsel of record for the campaign's duration

ENGAGEMENT: 2010 - 2018

Testimonial

"As a local, national and international consulting firm, ViTreo has managed several large and complex fundraising campaigns in the areas of health, education, social services, arts, sports and environment. ViTreo is uniquely positioned to work in the Alberta market as they have broad, deep connections with donors, government and other stakeholders in this province.

As Campaign Counsel for the RESOLVE Campaign to end Homelessness, ViTreo led the first ever truly collaborative campaign in North America. Drawing attention globally, the Campaign was deemed a success in raising $90M and housing over 1,800 vulnerable citizens. ViTreo was a driver in the inception of the Campaign as it was their belief that together, charities can create the sort of impact they might never be able to achieve by themselves. ViTreo knew that through collaboration, they could expose the organizations to new potential donors and supporters, and experience heightened public awareness and legitimacy around the mission and work. ViTreo knew that the social service sector needed to embody a new and pioneering collaborative spirit so that it could reach a broader audience, share the risk involved in experimentation, have more far-reaching impact, and accomplish more than any single organization could do alone. ViTreo built the blueprint for the RESOLVE Campaign and was there every step of the way with vision, advice, tools and innovative strategies to ensure success."

- Cheryl Hamelin, CFRE Executive Director, RESOLVE Campaign, 2017-18

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Lakeland College

Lakeland is in the middle stages of a comprehensive campaign to realize its bold vision to expand student success and student leadership initiatives, modernize its agricultural buildings and grow applied research.

Building on a recent rebranding and challenged to build its profile and donor base, Lakeland is developing a long-term sustainable program utilizing the campaign as an anchor.

Fundraising Campaign

SERVICES PERFORMED

Feasibility study
Campaign planning
Strategic counsel and team mentorship
Prospect research mentorship
Campaign Director counsel

ENGAGEMENT: 2016 - PRESENT